The Complete Map of Your Market, and How to Win It
A complete technical and content audit of your site, demand research for your services, a content architecture built to capture that demand, and a clear look at what it takes to beat your competitors in search and in AI.
Six Audits in One
Each part answers a different question. Together they tell you exactly where you stand and what to do next.
Technical SEO audit
A full crawl of your site: indexing, speed, Core Web Vitals, structure, redirects, schema, and everything that stops Google from trusting your pages. Want the fixes done too? See technical SEO.
Content audit
Every indexable page reviewed and graded: keep, improve, merge, or remove. You'll know which pages earn their place and which hold you back.
Demand research
Every way people search for your category of services, with volumes, intent, and value, so you know the true size of your market in search.
Content architecture
A page-by-page map of the site you need to capture that demand: services, locations, supporting content, and how they link together.
Search competitive analysis
Who outranks you, for what, and why. We compare content, authority, links, and reviews to show what it would take to pass them.
AI competitive analysis
How ChatGPT, Gemini, Perplexity, and Google's AI answer your customers' questions, who they recommend, and which sources they trust.
Four Weeks From Kickoff to Roadmap
Week 1
Kickoff and crawl
A kickoff call about your business, goals, and competitors. Then a full technical crawl and access review.
Week 2
Content and demand
Every page graded, and the full demand picture for your services and areas built out.
Week 3
Competition and architecture
Competitors analysed in search and AI, and your target site architecture mapped page by page.
Week 4
Roadmap and strategy session
Everything prioritised into a 12-month roadmap, walked through together in a 90-minute session.
What You Walk Away With
Not a tool export. Every finding is explained, prioritised by impact and effort, and tied to a next step. Use it to brief your team, hold an agency accountable, or hire us to run it.
Full audit report
Prioritised issue tracker
Keyword and demand map (spreadsheet)
Content architecture diagram
Page-by-page content decisions
Search competitor scorecard
AI visibility baseline and scorecard
12-month roadmap
90-minute strategy session, recorded
30 days of follow-up questions by email
What a Clear Plan Makes Possible
Ridgeline clients have experienced
Guessing Is Expensive
Without a full audit
Content written for keywords nobody searches
Redesigns that quietly lose rankings
Agencies you can't hold accountable
Competitors pulling further ahead in AI answers
With one
Every page has a job and a target
Technical issues fixed in the right order
A roadmap anyone can execute and measure
A clear view of how to become the answer in AI
Apply for a Full-Scope Audit
Tell me a bit about your business. I review every application personally and reply within one business day to set up a short scoping call.
- 1Submit your application
- 2Short scoping call to confirm fit and timing
- 3Sign, pay, and schedule your kickoff
Real Results From Real Engagements
KFit Performance More Than Doubled Its Leads From Search in 2026
BM Industrial Solutions Went From 9 Leads a Quarter to 33 in One Year
Visits From Greenville Searchers Doubled During First 3 Months of Local SEO Work
Words From Our Clients
Frequently Asked Questions
It's around 40 hours of senior work: crawling and reviewing every page, researching your whole market, analysing competitors in search and AI, and turning it all into a plan you can act on. A wrong redesign or a year of misdirected content costs far more.
Read-only access to Google Search Console and Google Analytics, and ideally your Google Business Profile. No passwords to your website are needed.
We can, but you don't have to hire us. The roadmap is written so your team, your developer, or another agency can execute it.
The video audit is a 30-minute expert look at your biggest quick wins. The full audit covers every page, your whole market, and your competitors, and ends with a 12-month plan.
The standard audit covers sites up to about 500 indexable pages. For larger sites, we'll scope it on the call.
