
BM Industrial Solutions
A redesign for an air compressor, hydraulics, and mechanical contractor serving three states: bold type, real job-site photos, a 24/7 emergency line in the header, and a quote request on every page.
We design, write, and build a high-performance custom website tailored to capture search demand in Google and AI search engines. Powered by modern AI workflows, directed and polished by an experienced web and SEO strategist.
Most service business owners are held back by out-of-date sites that waste high-intent search demand:
Slow load times on smartphones that drive prospective callers straight to competitors
Outdated layouts, broken plugins, and lost login passwords nobody wants to deal with
Invisible in the Google local pack and on AI search tools like ChatGPT and Gemini
Waiting weeks and paying hundreds just to get a simple phone number or service area updated
With Ridgeline, you get a custom, lightning-fast digital storefront, with every edit handled for you.
We don't build digital brochures. We build demand-capture engines. Here's what that foundation has done for clients who paired their site with ongoing SEO:
Your site is built on static Astro HTML hosted on Cloudflare's global edge network, so it loads instantly and AI search crawlers can read your services effortlessly. Plain HTML matters for AI search: many AI crawlers don't run JavaScript, so content they can read without it is content they can cite.
By leveraging AI for heavy code generation, initial copy drafting, and repetitive markup, we collapse traditional 8-week agency build cycles into days, passing thousands in savings directly to you.
Every line of copy and design choice is directed, reviewed, and finalized by an experienced strategist, not left to AI. You get elite agency-grade performance at a fraction of the cost.
The trade-off: your site is custom code maintained with our AI workflow, not a drag-and-drop builder. That keeps it fast and simple for you, and it's why changes go through our ticket system. See the plan terms.
Two recent AI-assisted builds on the same stack every client gets. Hover over a site to scroll its home page.

A redesign for an air compressor, hydraulics, and mechanical contractor serving three states: bold type, real job-site photos, a 24/7 emergency line in the header, and a quote request on every page.

A new site for a rental business covering four markets in South Carolina and Georgia: a page for every job type and service area, a quote form on every page, and a call bar that stays on screen on phones.
Before we design anything, we ask you to share a few websites or design ideas you like. Tell us what you like about each one and what you don't, and that becomes the framework for your design. No examples? We'll design from scratch.
No hidden charges or hourly maintenance billing.
Complete custom site design, professional copywriting, and technical launch setup.
Hosting, security, and unlimited hands-off edits.
Photos of your team, trucks, or work always come from you, at launch and after. You send the words, photos, or video, and we put them on your site. Need more than that? Our SEO and content marketing services pick up where the care plan stops.
If you aren't completely thrilled with your first homepage draft and project direction within the first 30 days of starting your build, we will issue a full 100% refund of every dollar paid. No hassles, no hard feelings.
Read the full service agreementEvery client gets access to our ticket system for their website. New hours, a new photo, a price change, or a typo: submit a request, and we make the change and let you know when it's live.
Submit as many tickets as you like. We work through them one at a time, in the order they come in, with an average turnaround of 48 hours per ticket.
A ticket can be any change to your existing site, including a new page built from your existing layouts, as long as you send us all of its content. Redesigns and new features are separate projects.
Some clients want to update text, photos, or blog posts on their own. For them, we add a content editor built on EmDash, Cloudflare's open-source content management system, at no extra cost.
The editor covers the content we set up as editable, like page text, photos, hours, and blog posts. Layout and design changes still go through a ticket. With the editor, your content lives in a small Cloudflare database, and your site still runs on Cloudflare's network.
We'd rather you know how this works before you sign than after.
50% of the $2,497 build fee to start and 50% at launch. Your care plan begins the month after launch.
Your first homepage design arrives within 5 to 7 business days of getting everything we need from you. The clock pauses while we're waiting on you, like for your logo or photos.
The care plan has a 12-month minimum. After that, the monthly plan cancels with 30 days' written notice. The annual plan ($5,000, billed up front) isn't refundable and runs to the end of its term.
Unless you purchase a handoff, your site goes offline at the end of your paid period, and we send you a copy of your text and photos.
You own your domain, your copy, the photos and content you give us, and your Google Business Profile. The site's code stays Ridgeline's and runs on our GitHub and Cloudflare accounts. It's built and maintained with AI tools, which is why changes go through our ticket system.
Want to run your site somewhere else? For a one-time handoff fee, the code becomes yours: we transfer the full GitHub repository, move or redeploy your hosting, hand over your forms, analytics, and other accounts, point your domain and check that it all works, and include a handoff document, our AI context files, and a call with your new provider. Your site is custom code, not a drag-and-drop builder, so your next provider will need to be comfortable with Astro and GitHub, or with AI coding tools.
| Simple site | Static pages, a contact form, and analytics | $350 |
|---|---|---|
| Standard site | A blog or content collections, a few integrations, and a hosting move | $650 |
| Complex site | Serverless functions, a database, the content editor, booking or payments | From $1,200 |
Support after the handoff call is $125 an hour, or $250 for a 30-day support window.
These are the highlights. Read the full service agreement.
| Feature |
DIY builder
Templates you run yourself
|
Ridgeline
AI-assisted custom site + care plan
|
|---|---|---|
| Who builds it | You | We do with AI, from copy to launch |
| First design | Whenever you finish it | Your homepage in 5 to 7 business days |
| Who makes changes | You | We do, from a ticket (or you, with the content editor) |
| Hosting and DNS | Your job | Handled for you |
| Speed | Depends on the template and apps | Static HTML on a global network |
| Basic SEO | Up to you | Set up and kept current |
| Copywriting included | — |
I'll record a quick 5-minute video for you. I run a few searches from your area and show you whether your business shows up in Google and in AI search. If you have a website, I'll also point out the main reasons it's probably not ranking.
No website yet? That's fine. Your business name and location are all I need to look you up.
Ready to build now? See pricing.
We use AI to write the code, draft the copy, and handle repetitive build work, which is why we can deliver a custom site quickly and at this price. A person directs the project, makes the design decisions, edits the copy, and reviews every page before you see it.
Your first homepage design arrives within 5 to 7 business days of getting everything we need: your logo, photos, business details, and a few sites you like. The clock pauses while we wait on you. From there, it depends on review rounds: up to 3 on the homepage and up to 5 on the full site.
Fill out the short application. We'll set up a scoping call to talk through your business, the pages you need, and how the build works. When you're ready to move forward, we send a QuickBooks invoice for your $1,248.50 deposit (50% of the build), and paying it reserves your spot. Your onboarding questionnaire follows right after. The other 50% is due at launch, and your care plan begins a month after that, at $497 a month or $5,000 a year. Apply for your build.
Hosting, domain and DNS management, unlimited change requests through your ticket portal, and basic SEO upkeep as your site changes. It's $497 a month, or $5,000 a year if you pay annually (16% off). Both have a 12-month minimum term, and the annual plan isn't refundable.
Your domain registration fee, which you pay directly. After launch we also don't write new copy, source new stock photos, take photos, or find or shoot video. Send us the words or files and we'll put them on your site. Bigger projects, like ongoing SEO or content marketing, are separate services.
I keep the number of builds small so every site gets my full attention. Right now there are 7 spots left in 2026. After your scoping call, paying your deposit invoice reserves your spot.
That's fine. Most clients share a few sites they like, but if you don't have examples, we'll design from scratch based on your business and customers.
Yes, at launch. We set up or clean up your name, address and phone number, website, service areas, primary and secondary categories, social media profiles, and the photos you already have. Ongoing management is an optional add-on, scoped to what your profile needs.
Yes. We connect your existing domain and manage its DNS for you, or help you register a new one. You pay the registration fee directly to your registrar, and the domain stays in your name.